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By Daniel Rodriguez•Last Updated May 21, 2025

Fashion Season Abbreviations: Understanding SLG, AW, CG, and SS in the Fashion Industry

Understand fashion industry abbreviations

The fashion industry operates with its own specialized vocabulary and set of abbreviations that can be confusing for newcomers. Four common abbreviations you’ll oft will encounter are SLG, aw, ss, and CG. These terms are essential to understand fashion collections, retail merchandising, and industry communications.

What is SLG in fashion?

SLG stand for” small leather goods ” n the fashion industry. This category enencompasses variety of compact accessories typically make from leather or similar materials.

Common types of slugs

Small leather goods include:

Wallets

include bifold, trifold, card cases, and long wallets
Cardholders

slim accessories design specifically for carry cards
Coin purses

small pouches design to hold loose change
Key cases

protective covers for keys that frequently include a ring or chain
Passport holders

protective cases for travel documents
Luggage tags

identification tags for suitcases and bags

The importance of slugs in fashion

Small leather goods represent a significant segment of the luxury accessories market. For fashion houses, slugs serve multiple strategic purposes:

Entry level luxury

sSlugsprovide an accessible price point for consumers who want to own items from luxury brands but can not afford larger pieces like handbags or clothing.
Brand exposure

these small items allow brands to showcase their craftsmanship, materials, and design aesthetics in compact forms.
Gift items

their practical nature and comparatively lower price points make sslugspopular gift options.
Complementary products

many consumers purchase sslugsto match or complement their larger leather goods.

Materials and craftsmanship

While” leather goods ” s in the name, modern slslugsome in various materials:

Full grain leather

the highest quality leather that develop a patina over time
Calfskin

soft, supple leather oft use in luxury sslugs
Santiago leather

ccross-hatched textured leather know for durability
Canvas with leather trim

common in designer monogram collections
Vegan alternatives

as sustainability become more important, many brands nowadays offer nnon-animalalternatives

What does aw mean in fashion?

Aw, stand fo” autumn / winter” in the fashion calendar. This abbreviation refer to collections design for the colder months of the year.

The aw fashion season

The autumn / winter season typically cover clothing and accessories mean to be wear from around September through February in the Northern Hemisphere. For the Southern Hemisphere, these collections would correspond to march through august.

Characteristics of aw collections

Aw, collections arecharacterizede by:

Heavier fabrics

wool, cashmere, velvet, leather, and other materials that provide warmth
Layering pieces

coats, jackets, sweaters, and cardigans design to be wear in multiple combinations
Deeper color palettes

rich, dark colors like burgundy, forest green, navy, and charcoal dominate
Cold weather accessories

scarves, gloves, hats, and boots feature conspicuously

Aw, fashion weeks

Aw, collections are typically present during fashion weeks that occur roughly 6 months before the season begin:

January / February: designers showcase their upcoming aw collections
These shows allow buyers from department stores and boutiques to place orders
The collections typically arrive in stores during July / august, scarce before the aw season begin

What does CG stand for in fashion?

CG have multiple meanings in the fashion industry, with the nigh common being” cCanadagoose ” nd “” mputer generate. ”

CG as Canada goose

In retail contexts, specially in outerwear departments, CG oft refer to the luxury outerwear brand Canada goose. Know for their high performance parkas and down jackets, Canada goose has become synonymous with premium cold weather gear.

When you see” cCG” n retail inventory systems or on tags, it oft inindicatesCanadagoose products.

CG as computer generate

In fashion marketing, advertising, and design, CG refer to computer generate imagery or graphics. This usage has become progressively common as the industry embrace digital innovation:

Virtual fashion shows

some brands create wholly computer generate runway presentations
Digital samples

designers use cCGto create realistic product renderings before physical samples are produce
Virtual try on

cCGtechnology powers applications that allow consumers to see how garments might look on them
Digital only fashion

a ggrowthsegment whereCGg clothing exist entirely in digital spaces

CG in fashion photography

In fashion photography and editorial content, CG refer to computer generate elements that enhance or wholly create images:

Background replacement or enhancement
Lighting adjustments beyond traditional photo editing
Creation of impossible or fantastical scenarios
Virtual models or digitally alter human models

What does ss mean in fashion?

Ss stand for” spring / summer ” n the fashion calendar. This abbreviation refer to collections design for the warmer months of the year.

The ss fashion season

The spring / summer season typically cover clothing and accessories mean to be wear from around March through august in the Northern Hemisphere. For the Southern Hemisphere, these collections would correspond to September through February.

Characteristics of ss collections

Ss collections are characterized by:

Lighter fabrics

cotton, linen, silk, and other breathable materials
Brighter color palettes

pastels, whites, and vibrant hues dominate
Less layering

single layer garments design for warmer weather
Warm weather accessories

sunglasses, sandals, and lightweight scarves
Resort and vacation wear

swimwear, ccover-ups and destination inspire pieces

Ss fashion weeks

Ss collections are typically present during fashion weeks that occur roughly 6 months before the season begin:

September / October: designers showcase their upcoming ss collections
These shows allow buyers from department stores and boutiques to place orders
The collections typically arrive in stores during January / February, scarce before the ss season begin

How fashion seasons and abbreviations affect consumers

Shopping strategy

Understand these abbreviations can help consumers make more inform shopping decisions:

Sale timing

aw items typically go on sale in dDecember/ jJanuary while ss items are discount in jJune/ jJuly
Early access

know when new seasons arrive in stores allow for first pick of popular items
Investment pieces

understand the seasonal cycle helps identify which pieces might have longevity beyond a single season

Fashion forward planning

Fashion insiders use these abbreviations to plan their wardrobes leading of trends:

Fashion magazines begin feature aw collections in summer issues
Ss collections appear in winter issues
This advance preview allow for thoughtful wardrobe planning

Crossover seasons

The fashion industry has to develop collections for transitional periods:

Pre fall

bridge ss and aw, typically arrive in stores in mMay/ jJune
Resort / cruise

primitively design for wealthy clients travel to warm destinations during winter, these collections directly serve as a commercial bridge between aw and ss

The evolution of fashion seasons and terminology

The traditional fashion calendar with distinct aw and ss seasons is evolved due to several factors:

Fast fashion disruption

Fast fashion brands have disrupted the traditional seasonal model by:

Introduce new merchandise every few weeks instead than seasonally
Respond to trends in real time sooner than planning seasons in advance
Create” seasonless ” ollections that can be market year round

Climate change considerations

As global climate patterns shift, fashion is adapted:

More transitional pieces that work across traditional seasons
Increase focus on layer options that can adapt to unpredictable weather
Grow emphasis on” seasonless ” ardrobe staples

Digital transformation

The digital revolution has impact how fashion seasons operate:

Direct to consumer brands oftentimes release products when they’re ready, not accord to traditional calendars
Social media has accelerated trend cycles beyond the traditional seasonal pace
Virtual fashion shows allow for more flexible timing

Industry insider tips for navigate fashion abbreviations

For fashion students and professionals

If you’re entered the fashion industry, understand these abbreviations is essential:

Include them aright on your resume and in interviews to demonstrate industry knowledge
Use them decent in professional communications
Understand their implications for product development timelines

For retailers and merchandisers

These abbreviations guide merchandise planning:

Inventory systems typically organize products by season (aw / ss )
Visual merchandising changes to reflect seasonal transitions
Slugs much havededicatede display areas due to their high profit margins

For fashion enthusiasts

Understand these terms enhance your fashion literacy:

Recognize when you’re look at current vs. Upcoming season merchandise
Wellspring interpret fashion magazine editorials that reference these seasons
Make more inform purchasing decisions base on seasonal trends

Conclusion

The fashion industry’s specialized vocabulary of abbreviations like SLG, aw, ss, and CG serve as a shorthand that help professionals communicate efficaciously about products, seasons, and production techniques. For consumers, understand these terms provide insight into how the fashion system operate and can inform smarter shopping decisions.

As the industry continue to evolve with change consumer behavior, climate considerations, and digital transformation, these traditional abbreviations remain relevant while adapt to new contexts. Whether you’re a fashion professional, student, or enthusiast, familiarity with these terms enhance your ability to navigate the complex and fascinating world of fashion.